Message To Our SDMHA Community, News (Strathroy Minor Hockey)

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Dec 16, 2025 | Kyle Stanlick | 43 views
Message To Our SDMHA Community
I want to extend a sincere thank you to all the Strathroy District Minor Hockey Association members who attended our special meeting last night. Your attendance, input, and ideas are what allows us to grow as an association. It is through these collective conversations that we build something we can all be proud of and ensure we are improving in the best way possible for our amazing athletes.

One topic I wanted to touch on was the discussion and vote on the refreshing but maintaining our identity as the Strathroy Jr Rockets, in particular to the ownership of the current logo. After looking into the ownership of the logo, it came to my attention I used inaccurate wording when speaking to the logo ownership. I was under the impression based on information and prior discussions, that Pete’s Sports/New Era were the “owner” of the logo and I did not fact check that specific terminology before speaking, and I take full responsibility for that oversight. 

 

The accurate statement should have been that Pete’s Sports/New Era designed our logo and is the “owner of the rights to reproduce the logo” for apparel, jerseys and merch. I shared inaccurate information myself and I apologize for not doing my due diligence and using the wrong wording. Because of my wording it has come to my attention that there were assumptions made that the logo was being withheld from SDMHA by Pete’s Sports/New Era and that simply is not true. 

 

SDMHA has a long and storied history with Pete’s Sports. They have been instrumental in many of our successes over the years. We value this partnership deeply, and both Strathroy Minor Hockey and Pete’s Sports/New Era are excited about the future we have ahead of us.

 

I’m closing, again I apologize for my mis-worded inaccurate statement and any confusion or assumptions it has caused. I’m looking forward as we look to refresh our brand, if there are any ideas or questions please feel free to reach out at anytime. 

 

Kyle Stanlick

 
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